About us

We’re Here to End the Great Handbag Dig of Shame.

You know the feeling — you’re standing at the checkout, fabulous on the outside, but inside your tote? A black hole of chaos. Lipstick lost. The keys are playing hide and seek. Dignity hanging by a thread.

We’ve been there. And that’s why Tidy Totes exists.

Born from the brilliance (and let’s be honest, the burnout) of women who carry it all, we create inserts that bring order to beautiful bags — without killing the vibe. No more shapeless slouching. No more tipping your tote like you're panning for gold.

Our felt inserts are structured, stylish, and stupidly clever. They slip into your favourite designer bags like they were made to be there — because they were.

Whether you're racing through your 9-to-5, running the world (or your house), or just want to feel like the polished queen you are — we’re here for it.

Tidy Totes isn’t just about being organised.
It’s about owning your space — one pocket, one bag, one power move at a time.